Wednesday 14 September 2011

This double page spread of 'The Tree Of Life' was taken from the ever popular 'Empire' movie magazine (issue 266). As usual for this particular magazine company- the more popular the film is, the bigger the spread will be. But you can't forget that this idea is hugely influenced by the particular target audience e.g. 'The Inbetweeners movie' has a five page spread (despite being less globally renowned as T.T.O.L) . 'Empire' is a british founded magazine, and so the british public is at its heart.



The colour blue, as is seen here for the title, is used across both pages to attract attention. It is also used to create contrast, which makes the read that little bit more interesting. The pun 'It's a kind of Malick...' is used, not only to create humour, but as a hint to what the following content will reveal. Terrence Malick is an american film director, who's films are often considered masterpieces, hence the pun. These short, witty phrases have become prevalent among the pages of Empire and are used to great effect!

general information such as Director, Cast, plot etc. are shown beneath, which can be useful to a range of audience, from your main-streamers, to your TV Buffs. The star power of a cast be all it takes to woo your average mainstream viewer, but certain viewers (TV Buffs) require a more specialized plot, and a specific sort of Director to capture their attention. This feature film is advertised to attract a wide range of audience with it's fusion of well renowned stars and artistic storyline.



Again, the use of flamboyant colour has been used to direct your attention. This 'Look Closer' sub-column contains information, which diverts your eyes from the very wordy, artistic chunks of information and provides a fresh angle with interesting facts on the film, emphasising the magazines range of target audience. Little details such as this allow audience members who, perhaps don't feel like digesting the entire prose, to still get a feel of the film. 










This use of a quote is very captivating as, in addition to the previously highlighted colour scheme, the choice of wording is powerful, passionate and downright punchy! Words such as 'brute, attack and awestruck' are used to leave a big, fat scar in your memory. Alliteration well used!

It sums up the general gist of the prose also, which in itself is 'heaven-sent' for the viewer who doesn't wish to scour over the mass of text.










The use of star rating is very beneficial and influencing for any movie fanatic. It gives a general scale on the quality of a given film and can ultimately affect your decision on whether to spend that hard earned cash to sit in for a viewing.
Obviously not all magazines with this neat little feature will rate the same film similarly, and so the rating system can occasionally be bias. But you should know that Empire magazine don't often give 5* ratings away!




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