'Cloverfield' poster

initially this poster seems quite dull with a lack in captivation e.g. the dark, bland colour scheme and the fact that certain aspects aren't aimed at you (statue of liberty facing away, dark underwater path headed towards the city). As far as your general feature film poster is concerned, it is out of the ordinary, and the same could be said for the film itself.

a great deal of symbolism is present within this image, for example, the destroyed statue of liberty may signify the dismemberment of freedom. The increased level of contrast around the edge of the poster can be interpreted as the constriction of light (humans). Also, the phrase "some thing has found us" blends in quite effectively with the background colour arrangement- even this could signify the aliens covertness. After all, the monstrous alien's initial line of action was awfully like a surprise attack. I say 'monstrous' due to the fact that a few skyscrapers appear to have been severely decimated. Even if you haven't seen this film, i'm sure you'll expect something big to land on your screen! Taking all of this into account, you'll notice how the poster actually quite effectively draws you in. Alike the statue, you're looking towards the city. 'Some thing has found us'.....''What 'thing' has caused all this carnage? might have to find out! ($$$)''.

This feature film is by no means star studded (lack of actors names). In fact, when i first watched it myself, i couldn't recognise one actor throughout the entire duration of the film. Due to this, i actually found it far more believable, and hence more enjoyable. The whole film is shot using your average camcorder, much alike 'The Blair Witch Project' and 'Paranormal Activity'.  This technique, being fused with a widely unrecognisable cast, simply adds to the realism of it all (despite a monstrous alien laying a path of destruction in its wake)! It lays more focus on the storyline itself and allows you to indulge in the characters state more thoroughly; i believe that the less you know the actor, the more believable the character will be.