Critics are there to criticise! It is indeed true that magazines need some writing to accompany the pretty pictures inside, but what effect do these words of review have on the films popularity?
Well it all depends on an audiences belief in them, for example, your model TV Buff or Aficionado audience member will more religiously make their mind up on whether to attend a showing or not in response to a film review, as apposed to a more mainstream viewer. I personally like to think of myself as a more mainstream viewer, relying more on the adverts of a film, than critical prose in a magazine etc. The same can be said for many people my age. it's generally more of an impulse trip to the cinema, than a well-thought, critic influenced decision. Now, considering that the largest proportion of cinema-goers are still in their youth, i will estimate that the majority have a similar frame of mind to my own.
In response to my viewpoint, it is a case that many badly reviewed films can initially get away with a large number of viewings. But ultimately a bad film will gain a bad reputation, and word will spread.
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