the film poster in popular culture

Film posters are used as a key tool in attracting a target audience, and act as a clear, well-thought representation of the films concept. Progressively, in response to development of technology and variety of culture, posters have been distributed through different streams of format.

quite an effective form of poster advertisement is by the use of mobile phone screen-savers. Now these can become available at a set price, or as a free download. The truth is, either way it's a win-win situation in concern of the film's profit- a screen-saver sold at a premium will benefit gross sales automatically, but a free one would still act as a tool to lure film-goers or non-film-goers e.g. a teenager may show his or her friends this new film on their phone, and hence expand an audience.



Standard print posters are also still put to very good use as they're placed in clear view, quite strategically in certain locations e.g. at bus stops, train stations or near local cinemas. This takes into account the rate of foot fall, meaning that the more people who come into the proximity of the poster, the more attention it will grasp, and ultimately the more viewers the advertised film should gain.

This brightly lit 'District 9' poster displays the factor of location, quite cleverly with it's witty advertisement...

Film posters have developed greatly since the 1960's film era...


 As you can see, the concept of bright colours and big names became quite prevalent in those days. Posters were more 'In ya face' so to speak. But this style of advertisement was very effective back then, as the general film-going population were susceptible to these almost 'desperate' features. The slimmer variety in taste of genre meant that any member of audience would go to see one of these films, just because they were the latest thing going.

 

Today, film posters have been depicted in a variety of ways, to suit the diversity of viewers' tastes in film. This creates a plethora of different designs....