successful poster campaigns

INCEPTION


This was a huge poster campaign. New posters were released regularly up until the theatrical release of the film, displaying different designs, but with similar attributes e.g. civilisation. Even the 'illusion' poster to the left appears, almost like a birds eye blueprint of a city.


Star power had been utilised, as big names were printed on each design e.g. Leo. These stars had been used as tools in selling the film to a more mainstream audience.




Inception began implanting the idea of mind crimes in the real-world – with warning posters like the one seen below.

Each poster has a QR code and, upon decoding it, I was sent to a new website: What Is Dream Share The site is an anonymous blog, in the fashion of conspiracy theories, as it attempts to figure out the mystery of the film’s core concept.

One of the articles on the blog discusses the origin of the device used to enter people’s minds in the film.

  This building sized poster is another example of what made this campaign stand out. It abides to the concept of 'mind games' and provides a nice little taster into the world of Inception.









HARRY POTTER: and the deathly hallows

A very iconic series, which has accumulated an incomprehensible number of fans. This particular number in the series happened to be the finale, so a great deal of hype grew over the release of it.

Teaser posters were used to great effect, as you can see to the left. Quite a contrast was formed with these posters in comparison to the ones previous in the series. You get a more eary, sinister feel from them- a far more mature use of advertising in comparison to their predecessors.

This particular poster presents the destruction of 'Hogwarts', an icon of the H.P series.  It would immediately catch the eye of the intended audience. For the fans, this is a very shocking image, hence making it more memorable. The tagline 'It All Ends Here' instigates that this is the final installment, so even people who aren't fans may become interested in seeing how this story ends. I know i was!

TRON
Tron: Legacy is a 2010 American science fiction film directed by Joseph Kosinski and produced by Steven Lisberger. It is a sequel to the 1982 film Tron.

Tron created one of the biggest poster campaigns of 2010, rivaling with the Harry Potter's campaign.

The stylistic visuals of these posters are very prominent, conveying a clear blue tone across each design, mixed with cyberpunk styled neon lighting.

The Tron: Legacy marketing campaign involved a triptych design, as three teaser posters were released in a build up to the final piece, constructed of all three.  These several individual one sheets have been released that connect to each other in a special way.  The final piece of the puzzle was unveiled via Empire and the above image is the finished product. See how they all came together below…